Online personal training commonly starts around $100 to $200 per month for a basic coaching package. More personalized support often runs $200 to $400 per month, while high-touch coaching with frequent live sessions can cost $400 or more. These are starting ranges, not fixed rules: your experience, audience, and level of service should shape your rate.
We recommend choosing a price that covers your time and gives clients a clear understanding of what they receive. A lower price is not necessarily more appealing if it leaves you too stretched to deliver consistent support.
Build your offer around the support you can provide reliably. For example, you might offer three levels:
Spell out how clients contact you, when you respond, and what happens if they miss a session. If you provide nutrition guidance, stay within your qualifications and applicable local requirements.
Estimate the hours you spend on each client, including programming, messages, check-ins, and administration. Multiply that time by your target hourly rate, then account for software, payment fees, taxes, and other business expenses.
For example, if a client requires three hours per month and your target rate is $60 per hour, your labor target is $180 before expenses. A monthly price of $225 could leave $45 toward those costs and business profit. Revisit the calculation as you learn how long your services actually take.
Group coaching, reusable workout programs, and self-paced courses can help you serve more clients without scheduling a separate session for each one. Keep the difference between a general program and individualized coaching clear so buyers know what support to expect.
For help turning your expertise into a self-paced offer, explore our guide to creating an online course.
A short consultation or sample workout can help potential clients understand your approach without requiring you to provide a full coaching plan for free. Set clear boundaries around what the trial includes and explain your paid options afterward.
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